Albert Bandura’s observational learning theory, also known as social learning theory, suggests that people learn by observing the behavior of others and the consequences of those behaviors. This theory emphasizes the importance of modeling and imitation in the learning process. According to Bandura, people can acquire new behaviors by watching others, whether those behaviors are positive or negative.
Albert Bandura’s theory consists of four key elements:
- Attention: People must first pay attention to the model and the behavior being demonstrated.
- Retention: The observer must be able to remember the behavior that was demonstrated.
- Reproduction: The observer must be able to reproduce the behavior they observed.
- Motivation: The observer must be motivated to engage in the behavior they observed.